Dillon Precision

70% Increase in Phone Traffic

6% Increase in Conversion Rates

15% Increase in Revenue

Meet Dillon Precision

For six decades, Dillon Precision has been an industry-leading firearm ammunition reloading equipment manufacturer in the United States. Despite their well-known reputation, Dillon Precision was experiencing customer conversion rates that consistently fell below their targets and industry benchmarks. They had limited mobile functionality on their website, no ERP integration, and an inability to grow sales and branch out to other product lines.

Results

Since Smart Solutions’ work with Dillon Precision, they have received positive customer feedback regarding the ease of checkout with fewer errors and an enthusiastic response over new features such as order history access, secure account management, and improved search capabilities. The Dillon Precision team is enjoying backend improvements like custom product pricing and near real-time communication with the ERP system for orders, pricing, and inventory.

Smart Solutions Handles the Moving Target with Ease

"The best advice I would give is let the Smart Solutions team do their thing. I was working with a moving target and they were the right team to handle that because they were very adaptable. I would definitely recommend Smart Solutions as a lead developer to anybody running the Adobe Commerce Platform."

Mark Kilian, Director of Commerce andBusiness Systems