Photos are the hallmark of online shopping. They effectively communicate the details of your product to customers in a way product descriptions alone cannot. The quality of the images you use in your design as well as individual product photos will influence the perceived value of your products and can help or hurt your brand’s image.
People are visual beings who retain 80% of what they see and do. Visuals are processed 60,000 times faster than text.
Great product photos consistently boost sales. Great photos will have a profound impact on the bottom line. Users are more likely to scan product photos than they are to scan product descriptions. The quality, quantity and placement of product photos can drastically impact how successful your site is at drawing in new and repeat business. Click this link for a quick guide to online success.
A study commissioned by BigCommerce and Square, American online shoppers cited additional product photography as the #1 thing they want more of from online brands.
Whether a consumer is looking to buy vitamins, shoes or farm equipment, large, vibrant, web-optimized images are absolutely essential. Quality product images drive engagement, customer conversion and retention, and will boost customer lifetime value. When a shopper is faced with making a choice between the same product, at the same price on two different websites, the quality of the photography almost always makes the difference.
General eCommerce Product Photography Best Practices
Online shoppers do not have the ability to touch and feel your products, so your images are going to do the selling. Photos are the only way customers can experience your product. So your images must be attention grabbing, engage your audience, evoke a mood and create an emotional connection with your brand. Better quality images will also result in fewer product returns.
Include Life Style Photos
Lifestyle Photography is more than taking candid shots. It is about capturing images that reveal a story. A personality. A feeling. Life Style photos show your product being used in its intended environment or alongside complementing products.
Create Brilliant Banners and Calls to Action
Most online stores and eCommerce websites have one major design component in common, large, featured images prominently displayed on the homepage or on category pages. These larger images are used to build your brand identity and tell your story. They can also be used to feature a product or make an announcement. Regardless, they should be eye-catching with a strong call to action.
Show Your Products in Action
Photos of people using a product or a product in use will provide credibility and convey a sense of trustworthiness to a consumer. This type of presentation can increase conversion by over 95%!