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Crown & Buckle

Watch Accessory Company Improves Mobile Usability and Expands Payment Options with Adobe Commerce Cloud

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125% Increase in 
Mobile Conversions

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45% Increase in
Pages Per Session

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26% Increase in
Session Length

Meet Crown & Buckle

After nine years of having an eCommerce site that was not mobile friendly and on a platform no longer supported, Crown & Buckle, an online watch strap and accessories store, knew it was time to update their eCommerce platform. They needed an upgraded solution and wanted to work with a partner that understood the eCommerce space. Simplicity of design and providing a user-friendly customer shopping experience on both desktop and mobile devices that match the beautiful quality of their product were of utmost importance.

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Project Highlights

• Customized the product photo gallery to showcase large images with a unique scrollbar implementation
• Developed custom page builder modules to support advanced content types
• Migrated data and integrated a blog
• Quickbooks integration via Webgility
• Replatform of Magento 1 Open Source to Adobe Commerce Cloud powered by Magento

Results

Crown & Buckle welcomed the broad range of functionality that Adobe Commerce offers, from the ability to change the way attributes are displayed, to custom product galleries to product sorting options. They needed a powerful platform like Adobe Commerce powered by Magento to customize the user experience and showcase their products.

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Smart Solutions Takes Brands To The Next Level

"From the first round of design work, we were really blown away by what Smart Solutions was able to do. They made it familiar and true to our brand but took it to the next level."

Thomas Lathrop, Owner

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