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Cutting Edge Bullets

Manufacturer Reloads eCommerce Strategy with Magento Website

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500% Increase in
Visitor Sessions

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400% Decrease in
Bounce Rate

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100% Increase in
Average Time on Site

Meet Cutting Edge Bullets

Cutting Edge Bullets specializes in technically advanced brass, copper, and lead free bullets. Cutting Edge was looking to partner with an agency that had deep eCommerce expertise and a proven track record to help them replatform their online store to a modern, cloud-based solution. They had outgrown their proprietary platform and needed an agile solution that offered flexibility and could easily scale to align with new business requirements.

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Project Highlights

  • Precision, Swiss Style bullet manufacturing process
  • Patented bullet designs and technologies
  • Twist rates reference
  • Gun cleaning procedures
  • Reload instructions
  • Finding nearest Cutting Edge dealers

Results

Cutting Edge Bullets now has an eCommerce site with a modern, premium look and feel. The site has exceeded the goal of making their customers more comfortable with the purchase of premium products by offering information and resources. Cutting Edge Bullets continues to collaborate with Smart Solutions and implement features that boost online sales, increase repeat visits, and meet ever evolving customer needs. 

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Get Your Metrics Up With Smart Solutions

"I was comparing our recent analytics data to previous years and the increase in eCommerce traffic since our website rebuild is unbelievable!"

Samantha Smitchko, CMO

Download an offline version of this case study.