Cutting Edge Bullets

Cutting Edge Bullets engaged with Smart Solutions through a customer referral. The online bullet and ammunition retailer was looking to partner with an agency that had deep eCommerce expertise and a proven track record to help them replatform their online store to a modern, cloud-based solution. They had outgrown their proprietary platform and needed an agile solution that offered flexibility and could easily scale to align with new business
requirements.

Samantha Smitchko, Marketing & Project Coordinator at Cutting Edge Bullets, was frustrated with how their current site limited their capability to improve customers’ shopping experience and perform simple backend operations. “Our current website is extremely hard to navigate, and we get people telling us all the time that it is hard to find anything on our site. A lot of people don’t even realize we have an online store.”

Difficulty searching for and filtering products resulted in low online sales and conversion rates.

The website’s high bounce rate was the result of an inadequate product search experience that left customers overwhelmed by the number of product choices and inability to narrow the list of products down to those meeting their hunting or match shooting needs. Many frustrated customers left the site without making a purchase or were forced to call support to find their desired bullets.

The system’s limited capability to integrate with their QuickBooks accounting and inventory management systems represented another significant challenge. When an order was placed on the website it had to be manually entered in QuickBooks creating a data entry burden and potential human errors. Conversely, when a product was created in QuickBooks, it had to be manually added to the website. This double entry process was time consuming and an impediment to pursuing other business growth initiatives.

Cutting Edge Bullets chose Smart Solutions because they wanted to work with a true partner that understood their needs and could help them plan, build and implement an eCommerce website that was modern, mobile friendly, easy to use and scalable. Cutting Edge Bullets also needed an agency that offered proactive maintenance and support services for implementing new business initiatives.

The Magento 2 eCommerce platform offered Cutting Edge Bullets a feature-rich solution that supports the bullet and ammunition retailer’s current-and future business needs. Cutting Edge Bullets participated in strategy and planning sessions with the Smart Solutions team to define design requirements and establish implementation targets.

Cutting Edge Bullets continues to collaborate with Smart Solutions and implement features that boost online sales, increase repeat visits, and meet ever evolving customer needs.