Defenders of Wildlife
Protecting and Restoring Imperiled Wildlife in North America and Beyond
41.5% Increase
in Revenue
20% Longer Time
Spent on Site
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53% More Content
Engagement
Meet Defenders of Wildlife
Defenders of Wildlife’s gifts.defenders.org isn’t a typical eCommerce store—it doesn’t sell products. Instead, it markets a mission, relying on emotional connection to turn interested visitors into financial donors. The challenge? Attracting the right people and inspiring action in the moment. Any friction in the experience, and the opportunity is lost.
Defenders of Wildlife initially engaged another web agency but saw no real progress despite continued investment. The website’s technical architecture was unnecessarily complex, making updates costly and frustrating. They needed a smarter solution.
Results
With a more intuitive user experience and optimized performance, gifts.defenders.org became a powerful fundraising tool. Visitors spent more time engaging with content, explored 74 percent more pages, and ultimately converted at a higher rate—leading to more real dollars earned for conservation efforts. The project was delivered on time and within budget, ensuring Defenders of Wildlife could continue focusing on its mission without technical roadblocks.
