everpretty

Ever-Pretty

The Feel of In-Store Shopping, The Convenience of Online

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122% Increase in
Revenue

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53% Increase in
Bounce Rate

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42% Increase in
Mobile Traffic

Meet Ever-Pretty

Ever-Pretty’s shoppers expect a seamless, immersive experience when searching for the perfect dress. But their site was slow, difficult to navigate, and couldn’t handle traffic spikes. Poor coding and an underwhelming mobile experience left potential customers frustrated—struggling to find the right dress and abandoning their carts.

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Project Highlights

  • Optimized site speed with fine-tuned Magento code and a content delivery network
  • Improved navigation with filtering by color, hemline, and neckline for effortless browsing
  • Enhanced mobile shopping experience for a faster, cleaner interface
  • Built a WordPress blog to drive traffic and enable direct shopping from featured styles
  • Implemented auto-scaling server resources to handle traffic surges seamlessly

Results

With a faster, more intuitive shopping experience, Ever-Pretty saw significant growth. Revenue skyrocketed by 122%, conversion rates climbed 53%, and mobile traffic surged 42%. The site now delivers consistent performance during peak traffic, engages shoppers more effectively, and ensures a smooth, enjoyable shopping experience—leading to repeat business and long-term success.

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From Trend Spike to Record Sales—No Crashes, Just Conversions

"We happened to be featuring burgundy brides’ maid dresses when that shade became the “It” color. Our site was inundated - the biggest surge we’d ever seen. Our old site would have crashed. But our newly configured site carried us through our biggest sales month ever without a hitch."

Amber, ever-pretty.com

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