Rheb's Candies
Blending Tradition with Modern Convenience Through eCommerce
73% Increase in
Online Orders
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50% Drop in
Phone Orders
30% Increase in
Custom Box Orders
Meet Rheb's Candies
Rheb’s Candies, a beloved Baltimore institution since 1917, was ready to take a major leap into eCommerce while preserving the charm and experience that loyal customers had come to love. Their outdated website made online shopping difficult, leading most customers to place orders over the phone—accounting for 60% of sales. However, frequent data entry errors caused incorrect addresses, order mistakes, and additional costs that cut into margins. Rheb’s needed a seamless online shopping experience that felt just like visiting their historic shop while also reducing manual fulfillment work.
Results
Rheb’s customers embraced online ordering faster than expected, leading to a 73% increase in online orders within months. Phone orders, which previously accounted for 60% of sales, dropped to just 30%, reducing manual data entry errors and improving order accuracy. Custom box orders also saw a 30% increase, allowing customers to personalize their selections more easily.
With the UPS WorldShip integration, shipping costs were reduced, while the new system significantly cut down on fulfillment time. Additionally, the improved online experience drove more foot traffic to the store, blending tradition with modern convenience.
