Silencer Shop
Suppressor Distributor Boosts Sales with Customized B2B and B2C Online Portals
55% Increase in
Dealers
Enhanced Supply Chain
Capabilities
Streamlined ATF
Paperwork Process
Meet Silencer Shop
Silencer Shop, a leading suppressor distributor, outgrew their previous eCommerce platform and sought a solution that could support both B2B and B2C needs. They required an innovative eCommerce platform that could handle complex integrations and provide an intuitive, user-friendly experience for customers and FFL dealers. The main challenges included providing an efficient buying process, streamlining ATF paperwork, and offering personalized customer experiences while expanding their dealer network.
Results
The implementation of the customized Magento 2 eCommerce platform resulted in a 55 percent increase in the “Buy-It-Local” dealer network, allowing Silencer Shop to expand its reach and offer a broader inventory of suppressors. This growth in dealers also helped improve the process of completing ATF paperwork, significantly reducing the time required and streamlining the entire process for both dealers and customers. The new platform enhanced the customer experience by providing a more unified, multichannel solution, improving satisfaction across both B2B and B2C transactions. Additionally, Silencer Shop saw a noticeable increase in dealer referrals, boosting local dealer visibility and driving more sales through the platform.
