The Smart Post

What is a Full-Service eCommerce Agency?

April 7, 2021

Full-service sounds like the kind of thing that nobody would refuse. Even when they have no clue what it means, people assume that full-service means getting all the services they expect, and then some. It’s kind of true and makes sense. In an ideal world, you get all-inclusive services for everything from auto repairs to eCommerce agencies.

While you’ll probably have some expectations for what a full auto repair service might include, that’s hardly the case with eCommerce agencies. While it sure sounds good, you’re probably not sure what exactly a full-service eCommerce agency would provide, and that’s understandable.

eCommerce is a growing industry. Many of the players are new. Even if you are a storied professional in the eComm game, agencies that support businesses like yours haven’t been around forever. Because you don’t work with such an agency every day, and you might not even know what an eCommerce agency does in general, let alone one that offers a full service. It’s completely normal and you’re not alone. We’ve got your back. 

What Does a Full-Service eCommerce Agency Mean?

It’s logical to assume that all eCommerce agencies offer all the services your eCommerce business might need. This would be ideal, but it’s not accurate. 

While eCommerce agencies, in general, specialize in supporting—you guessed that right—eCommerce businesses, they don’t necessarily offer all the services that an eCommerce business might need.

For example, you might find an eCommerce agency that specializes in development, another one that offers digital marketing services, another that offers content marketing, and so on. While all these agencies serve the eCommerce industry, what they offer isn’t close to “full-service.”

If you need to build an eCommerce website, create content for your blog, then market this content to drive traffic to your website, you’ll need to work with three different agencies. 

This excessive specialization is solved by full-service eCommerce agencies. These are agencies that do it all by having larger teams, giving you the same power of a specialist without hiring multiple companies. 

While they won’t pick up your laundry or feed your cat, a full-service eCommerce agency offers all the services your eCommerce business might need. This includes but not limited to: 

  • eCommerce Strategy
  • eCommerce Development
  • Tracking and Analytics Setup
  • UI/UX Design
  • Website Performance Optimization
  • Back Office Integrations 

Why Should I Work With a Full-Service eCommerce Agency?

Aside from preserving your mental health, there are many benefits to working with a full-service eCommerce agency. For starters, you won’t have to juggle work between different agencies to get anything done.

If you’re thinking, “why shouldn’t I work with and coordinate between different agencies at the same time?”, you’re a go-getter. That’s good for you. You’re going places. One of those places could be burnout.

Coordinating between different eCommerce agencies with different teams, working on different tasks can be time-consuming and pure torture. It is not a long-term solution for what you need. It’s like talking reason in a bar brawl, convincing a hungry grizzly that you taste bad, or anything else that requires a lot of effort and won’t work. 

Even if you somehow manage to work with and coordinate between different agencies—and still have time to run your own business— you’ll soon start questioning the point of working with an eCommerce agency to begin with. 

Offering a hands-off solution is one of the main benefits of working with an agency. That’s something that you’ll get when you work with a full-service eCommerce agency. And when that’s not the case, and you end up trying to coordinate between different agencies, why not just hire freelancers and reduce your costs? 

Working with a full-service agency makes the most sense. 

Here are more advantages:

Long-term strategy and vision—since everything from strategy and creative to marketing and technology services is offered under one roof, full-service agencies tend to have a big picture approach that achieves your long-term goals. 

Up-to-date with the latest technologies—as they’re generally bigger and more established, full-service agencies keep their staff up-to-date with the latest eCommerce technologies and trends.

Makes in-house teams redundant—unlike smaller agencies, full-service eCommerce agencies can handle everything your business needs. This will allow you to outsource the marketing and technical aspects of your business to save the cost of an in-house team. 

Utilizes multi-channel opportunities—being a full-service agency means working across different channels. This allows you to meet increasing customer demand, boost engagement, and take advantage of multi-channel opportunities.  

TL;DR

A full-service eCommerce agency is a hassle-free solution to all your eCommerce business needs. These agencies handle everything from eCommerce websites and custom feature development to digital marketing and the overall strategy. 

Since people from different disciplines work together in those full-service agencies, you won’t find yourself in the disadvantaged position of trying to manage this critical revenue-generating force yourself. 

In addition to being a hassle-free solution, full-service agencies make scaling your marketing efforts easier. As these agencies tend to be larger, they can handle your increased workload on relatively short notice. If the goal of hiring outsourced professionals to grow your eCommerce business, nothing less than full-service will do. We should know. Get in touch with our team to learn more.